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What Donors Want: Myths vs. Research

  • Earl Browne Center (map)

Join me at the 2019 Fundraising Conference in Brooklyn Park, Minnesota.

What do your donors want, anyway? Does everyone in your org have an opinion about how to best engage your donors – but you’re not sure how to evaluate all of the ideas and find the most effective way?

In this fun and interactive session, you’ll examine some of the persistent myths around what communications methods most engage donors in your work. You’ll take a look at some of the latest research around what donors want, and learn some of the best channels to reach your donors (and why that might not look the same for everyone!).  

You’ll learn about new and innovative ways nonprofits are engaging and educating donors about their work online and offline. We’ll also examine some traditional donor communications methods, like direct mail, newsletters, and other printed materials, to give you new tools to evaluate and enhance your existing donor outreach.