"I've told my board what they should do, but they won't listen!"
You know what your board members "should" be doing.
But does it matter?
I've always been a little bit of a rebel. Nothing will make me change course faster than someone saying this is what I "should" be doing. Are your board members the same way?
Don't fall into the trap of assuming that your board members are on the same page that you are.
Boards are increasingly becoming vibrant and diverse groups of people from many different backgrounds and walks of life -- and that's a wonderful thing! It makes it all the more important to step away from our assumptions of what a board member "should" be doing, and embrace what your individual board members bring to the table.
Nothing will demotivate board members like getting a laundry list of things they "should" do, with no regard to their talents or interests.
But the good news is, if you can step back from the "should" and meet your board members where they are, you can build a mutually beneficial relationship based on their skills, passions, and interests. That relationship will be much more powerful than trying to tell them what they should be doing -- and much less frustrating for you!
What do you think?
What techniques do you use to step out of the "should" and into valuing your board members for the unique things they bring to the table?